A blog about green marketing

My idea here is to respond to the incredible growth of the Green marketplace and the Green marketing and copywriting questions that are springing up on all sides. It’s a pretty fertile topic and one that a lot of people (myself included) seem eager to learn more about. How about you?

Hi!  Welcome to the Green Inkwell.

Starting a new blog – like starting a business – is a lot like planting a seed.  You start out with a pretty good idea of what it’ll look like, but so much depends on circumstance.

Is the seed viable?

A blog seed is nothing but an idea.  My idea here is to respond to the incredible growth of the Green marketplace and the Green marketing and copywriting questions that are springing up on all sides.  It’s a pretty fertile topic and one that a lot of people (myself included) seem eager to learn more about.  How about you?

Does the young plant recieve the careful tending it needs to thrive?

Guess that’s my job.  As the co-founder of a renewable energy business, a long-time Greenie, a Green copywriter and student of marketing, I’ll do my best to pass my observations on Green marketing, Green copywriting and sustainable business practices on to you.

How do passersby influence it?

That’s up to you.  Any farmer welcomes help.  I hope to write a blog worth reading, but even the best blog in the world can be made richer with your input.

So, guess I’ll start with  a question or two:

Do you have unanswered questions about marketing?  Copywriting?  Sustainability?  Green living?  If so, what are they?

How do you define Green?

How do you react to companies that portray themselves as Green?  Think back to the last ad you saw from such a company.  How did you react?

Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.

Subscribe to Anne’s bi-weekly tips and insights into marketing, sales writing and sustainability, and get a complimentary copy of her Green marketing report, Making Sense of the Green Sector: What Every Marketer Should Know About Selling Sustainable Products and Services.

Leave a Reply