Everyone seems to be trying to one-up each other on investing in renewable energy infrastructure. But Japan takes home the prize as far as I’m concerned. They’ve started a project to build a humongous space-based solar generator that will beam electricity down to Earth. The 1-gigawatt station should produce enough electricity to power 294,000 average Tokyo households.
We’ll see. So far the projected project cost is 2 trillion yen ($21 billion.) They figure they have to get expenses down to one hundredth of projected costs.
“Humankind will some day need this technology, but it will take a long time before we use it,” says Hiroshi Yoshida, Chief Executive Officer of space and defense-policy consulting company Excalibur KK.
Seems to me what we really need is effective solutions to the climate and energy crisis that will allow us to reap the benefits NOW.
But never mind – someone’s sure to be making money from this deal. And that seems to be the deciding factor.
Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.
Subscribe to Anne’s bi-weekly tips and insights into marketing, sales writing and sustainability, and get a complimentary copy of her Green marketing report, Making Sense of the Green Sector: What Every Marketer Should Know About Selling Sustainable Products and Services.