It’s been two full years since the Federal Trade Commission released its Proposed Changes to its Guides for the Use of Environmental Marketing Claims (more commonly known as the Green Guides.) Just last week, they finally decided to make them official.
The revised Green Guides include updated and clarified guidance on general marketing claims as well as compostable, degradable, recycled, recyclable, ozone, and source reduction claims.
In addition, the updated Guides contain new sections on claims pertaining to carbon offsets, renewable energy, and renewable materials, along with “free of” and “non-toxic” claims.
As far as I’m concerned, it’s excellent timing, as I have been working on (and was about to release) a white paper on FTC Green Guide compliance. Titled The FTC’s Green Guides Made Simple: A Companion Guide for Achieving Green Marketing Compliance, the paper explains the general principles behind the Green Guides, outlines a simple program for compliance, and includes a “Cliff’s Notes” version of the Green Guides to help your compliance process go faster and easier. This week’s move by the FTC may delay publication by a week or two, but you can still be one of the first to get your hands on it. Request your copy here.