On a whim, I just typed “It’s Easy Being Green” into Google.
It came up with 91,100,000 results.
Compare that to “horses” at 84,800,000; “Super Bowl” at 36,500,000 and “sexy babes” at 13,300,000. It even outpulled “Barack Obama” (74,700,000.)
Today’s marketing scene is like an overgrown jungle populated by troops of monkeys all parodying Kermit the Frog at the top of their lungs. “We’re Green!” might have cut it 10 years ago, but not today.
Being boring is the cardinal sin of advertising. How many times can you hear references to “It’s Not Easy Being Green” before you want to strangle the monkeys that uttered them? Same goes for insipid statements like “XYZ company cares about the environment.”
Big deal. It’s time to kill Kermit and focus on stuff that really speaks to your customers – or at least entertains them!
Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.
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