Press Release Sale – 20% Off for New Clients

SAVE 20% on Press Releases Now Through February 15th!
(Valentine’s Sale for New Clients* Only)

Shout out - guy with megaphone
Don’t let your business news go stale. Shout it out and watch your traffic zoom!

Press releases aren’t just for the press anymore. They’re a super effective way to get in front of customers, too.

Shout out your business news, and get the attention you deserve!

I can help you by:

  • Finding the most newsworthy angles about your business for maximum PR effectiveness
  • Writing you a press release that gets editors and customers to sit up, take notice, and want to find out more
  • Getting you in front of the hottest editors in your industry for your best chance at media exposure
  • Introducing you to the blogging community, which can land you a powerful, everywhere-at-once internet blitz

SAVE 20% on Press Releases Now Through February 15th, 2013!

(Valentine’s Sale for New Clients* Only)

Got news? Don’t delay – fresh news is perishable.  Contact me for pricing on press release writing and distribution packages today:
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*Existing clients – call me: I’ve got an even better deal for you!

Six Ways Articles Can Add Power to Your Company’s Presence

Don’t overlook the humble article as a means of generating business. When used intelligently, articles can more than pay for the time or expense of writing them. Here are a few ways they can benefit your company.

Article published online
This article, published on green business site Padosa.com, scored me a sale. Article marketing can help power your business, too.

Don’t overlook the humble article as a means of generating business. When used intelligently, articles can more than pay for the time or expense of writing them. Here are six ways they can benefit your company:

  1. Becoming an author is an excellent way to establish yourself as an expert and build credibility for your business. Articles are by far the fastest and easiest way to get published.
  2. Nothing beats free publicity. Articles are great publicity generators, especially if they get picked up by a major news source or local publication.
  3. You can use articles to promote a product, or as part of a new product launch. Why not post a copy of your published article prominently in your place of business, or use it as a trade show handout? People are more likely to read and believe articles than sales copy. Just stick to good, useful, informative content and steer clear of hype.
  4. You can often re-use an article on your blog or in your company newsletter. Be sure to mention where it was first published, or just write up a little summary and link to the original article.
  5. Use articles to gauge popular interest. When you hit upon one that generates a lot of response, leverage it into more opportunity – for instance, a speaking engagement on that topic.
  6. If you would like better search rankings and online traffic, articles can do that for you, too. Each time you publish an article online, the site it’s published on should include your bio and a link to your site. (You can often include links within the body copy, too, where appropriate.) Google likes backlinks, and rewards you with higher rankings. They also provide another way for people to find your site!

Over time, article marketing can outperform traditional advertising in terms of ROI. This is especially true when used as part of a well-thought-out inbound marketing strategy.

The big drawback to article writing? It takes time. It also takes writing skill. But don’t worry – if the thought of writing makes your skin crawl, you can still reap the benefits of article and other content marketing without spending the time and effort. Just drop me a line – I’ll be happy to help!

Green construction still merits publicity

Building green? Don’t forget to pitch the media!

Green building is on a roll. Time Business recently identified green construction as one of the top 10 fastest growing industries in America, with an average annual growth of 28.9% from 2002 – 2012, and sustained growth of 22.8% projected through 2017.

Now that green initiatives are included in over 25% of all new constrution, has it become too mundane to interest the press?

Not at all, says Joan Stewart, a.k.a. the Publicity Hound. A former newspaper editor, Stewart is a publicity expert par excellence. Hers is one of the few email newsletters that I can really recommend as being worth following. (And she doesn’t pay me to say that, either! You can sign up for her newsletter on her blog.)

Stewart’s recent post, 7 ideas for publicizing a new construction project, recommends using the green angle as a hook when contacting the media about your project. “Explain how you’re using green materials,” she says.

The key word there, I believe, is “how,” and I would also add “why.” Just the fact that you’re building green no longer makes you stand out from the crowd (with the possible exception of the higher levels of LEED certification.) But nearly every green material or initiative represents innovative problem solving. If you can tell a story about your green building that illustrates how you’re solving a problem or introducing a benefit to your community, you’re well on your way to piquing the interest of the media.

Sign up at the top left of your screen for more green marketing tips and insights.

Turn Your Disposal Problems into Goodwill and Publicity With Eco Apprentice

EcoApprentice logo
EcoApprentice is a cool new app that lets innovative thinkers help companies solve their sustainability challenges.

Ever stand around scratching your head, wondering what on earth to do with (fill in the blank with your own biggest disposal problem)? Nearly every business has such a problem: those odd byproducts of existence that pile up in our offices, warehouses and yards. Like used sandpaper, worn out bike tubes, or leftover bits of soap.

Most companies simply throw them away. But conventional waste disposal can be costly, and it’s certainly not sustainable. A better option is to figure out some way to put the items to use.

The question is, how? If you have a problem like this, you’ve probably already spent a lot of time racking your brain for a solution. In the mean time, the stuff just keeps piling up.

Fortunately, there’s a new application which may be able to help. It’s called EcoApprentice, it’s very easy to use, and (for the time being at least) it’s free. (Founder Richard Halpern says, “My expectation is it will always be free for schools, non-profits, and small businesses.” Cool.) You just sign up as a member (there’s no charge for this) and post your problem as an EcoChallenge.

It’s also a good idea to offer a prize for the winning solution. This doesn’t have to be anything huge. Most businesses offer something that’s easy for them to give. For example, Truce Designs, LLC is offering one of their tote bags as a prize for whomever can help them sustainably dispose of their scrap fabric and foam. Balch hotel owner Sandra Irwin offered a night’s stay and breakfast, or a huge batch of chocolate chip cookies to the winner of her challenge to figure out what to do with little bits of leftover soap. And (attention students!) waste-reduction company TerraCycle is offering an internship to whomever can come up with ways to effectively recycle used sandpaper.

Once you’ve posted your challenge on EcoApprentice, all you have to do is sit back and wait for the solutions to roll in. The time this takes can vary according to the difficulty of the problem. When someone suggests a solution you like, you declare them the winner!

Of course, there are winners all round. You win by finally getting rid of that gnarly problem (and perhaps a whole pile of accumulated waste.) Depending on the solution involved, your community or another business may win by making profitable use of your unwanted stuff. And the planet enjoys a lightened load and the spreading of eco-awareness.

Speaking of awareness, extend your winnings by using your EcoApprentice.com experience to generate publicity for your business. Journalists are always looking for newsworthy items, and innovative waste-reduction solutions certainly count – especially if they benefit the community, too. Be sure to send out a press release (contact me if you’d like assistance), and let your current customers know, too, that your company has just turned a shade deeper green.