Going Good and Green

My dad always used to say, “When the going gets tough, the tough get going!”

Having to stay home from the copywriting conference a couple weeks ago was disappointing. But I got over it – and promptly registered for the Good and Green marketing conference in Chicago this week.  I’ll be driving down tomorrow in my Civic hybrid – and I can’t wait!

There’ll be sessions on how to how to motivate mainstream consumers to choose Green and what consumers really are looking for from companies, as well as new research on the role of women in making sustainable consumer choices, and marketing Green in a down economy.  Plus case studies and all sorts of good stuff.  And of course it’ll be fun to meet new people.  (I’m going there without knowing a soul – which is always an adventure!)

I’ll keep you posted!

Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.

Subscribe to Anne’s bi-weekly tips and insights into marketing, sales writing and sustainability, and get a complimentary copy of her Green marketing report, Making Sense of the Green Sector: What Every Marketer Should Know About Selling Sustainable Products and Services.

Swine Flu and Silver Linings

The swine flu finally hit our household.  My 10-year-old daughter Clara and I were just finishing up our Halloween shopping last Friday.  We’d managed to find the perfect Alice in Wonderland dress in only the third store we looked.  I was just breathing a huge sigh of relief that I wouldn’t have to stay up all night making a costume, when a small voice said,  “Mom?  I’m really tired.  I want to go home.”

I looked down.  The skin around Clara’s eyes looked bruised and the freckles stood out in her pale face.  We hurriedly made our purchase and drove home through the gloom.

By the time trick-or-treating time came around the next day,  Clara was down for the count.  Needless to say, she was disappointed.

So was I.  Disappointed for her sake (especially because I’ve been trying to convince her to be Alice for years – she makes a really good one!) and for my own.  That’s because I had been so looking forward to flying to Florida this week for the American Writers and Artists’ Copywriting Bootcamp – a conference just for direct response copywriters!  Not only would I get to attend lectures and workshops from some of the country’s top copywriters (including my hero, Dan Kennedy), I’d get to see fellow copywriters I’d met at last year’s Bootcamp, some of whom have grown to be dear friends.  But between my sick daughter’s need for Mom and the very mild but not-to-be-ignored muscle aches and fatigue I was experiencing I figured the only responsible thing was to stay at home.

Strangely, though, I’m not as bummed as I thought I would be.  Usually when faced with a major change in plans I’d get all riled up and upset inside before coming to terms with it.  But this time as soon as I started to feel that achey feeling, I made the decision not to waste energy fighting this.  Instead, I began to concentrate on  breathing deep, nourishing myself and going with the flow.

I’ve decided to use the unexpected time to catch up on loose ends, and to get a head start on some new copywriting work that recently came my way.  The week is going well, and I’m going about my work with a sense of peace and direction I haven’t felt in a long time.

The flu is still hanging around our house (my son and husband both came down withmild cases in the last couple of days), but life goes on.  And I think it’ll leave me something precious when it goes:  the ability to relax and go on with what needs doing no matter what is going on around me.

A blog about green marketing

My idea here is to respond to the incredible growth of the Green marketplace and the Green marketing and copywriting questions that are springing up on all sides. It’s a pretty fertile topic and one that a lot of people (myself included) seem eager to learn more about. How about you?

Hi!  Welcome to the Green Inkwell.

Starting a new blog – like starting a business – is a lot like planting a seed.  You start out with a pretty good idea of what it’ll look like, but so much depends on circumstance.

Is the seed viable?

A blog seed is nothing but an idea.  My idea here is to respond to the incredible growth of the Green marketplace and the Green marketing and copywriting questions that are springing up on all sides.  It’s a pretty fertile topic and one that a lot of people (myself included) seem eager to learn more about.  How about you?

Does the young plant recieve the careful tending it needs to thrive?

Guess that’s my job.  As the co-founder of a renewable energy business, a long-time Greenie, a Green copywriter and student of marketing, I’ll do my best to pass my observations on Green marketing, Green copywriting and sustainable business practices on to you.

How do passersby influence it?

That’s up to you.  Any farmer welcomes help.  I hope to write a blog worth reading, but even the best blog in the world can be made richer with your input.

So, guess I’ll start with  a question or two:

Do you have unanswered questions about marketing?  Copywriting?  Sustainability?  Green living?  If so, what are they?

How do you define Green?

How do you react to companies that portray themselves as Green?  Think back to the last ad you saw from such a company.  How did you react?

Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.

Subscribe to Anne’s bi-weekly tips and insights into marketing, sales writing and sustainability, and get a complimentary copy of her Green marketing report, Making Sense of the Green Sector: What Every Marketer Should Know About Selling Sustainable Products and Services.