My dad always used to say, “When the going gets tough, the tough get going!”
Having to stay home from the copywriting conference a couple weeks ago was disappointing. But I got over it – and promptly registered for the Good and Green marketing conference in Chicago this week. I’ll be driving down tomorrow in my Civic hybrid – and I can’t wait!
There’ll be sessions on how to how to motivate mainstream consumers to choose Green and what consumers really are looking for from companies, as well as new research on the role of women in making sustainable consumer choices, and marketing Green in a down economy. Plus case studies and all sorts of good stuff. And of course it’ll be fun to meet new people. (I’m going there without knowing a soul – which is always an adventure!)
I’ll keep you posted!
Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.
Subscribe to Anne’s bi-weekly tips and insights into marketing, sales writing and sustainability, and get a complimentary copy of her Green marketing report, Making Sense of the Green Sector: What Every Marketer Should Know About Selling Sustainable Products and Services.