Green Copywriter Earns Dan Kennedy Copywriter for Info-Marketers Certification

Green Ink Copywriting is proud to announce that its principal, Anne Michelsen, has earned the designation of ‘Dan Kennedy Certified Copywriter for Info-Marketers’ through American Artists and Writers, Inc. (AWAI), a leading publisher of direct-response copywriting, travel writing, photography and graphic design courses.

Dan Kennedy copywriter certificationFOOSLAND, IL –  Green Ink Copywriting is proud to announce that its principal, Anne Michelsen, has earned the designation of ‘Dan Kennedy Certified Copywriter for Info-Marketers’ through American Artists and Writers, Inc. (AWAI), a leading publisher of direct-response copywriting, travel writing, photography and graphic design courses.

Dan Kennedy is one of the most sought-after marketing consultants in the country. He is widely credited as having been instrumental in the development of the information marketing industry as well as the use of inbound marketing to promote traditional businesses.  He developed his copywriter certification course in conjunction with AWAI, in order to help remedy a perceived shortage of copywriters equipped to handle the unique demands of info-marketing clients.

Info-marketing refers to the online or offline sale of information products such as traditional books, audio programs, videos, or DVDs; magazines; newsletters; e-books; membership websites and clubs; teleseminars and webinars; telecoaching programs; and seminars and conferences—and combinations thereof. The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study in preparation for such copywriting.

InfoMarketing Association President Robert Skrob applauds the program. “Dan Kennedy’s Copywriter Certification Program creates a key resource for growing information marketers, copywriters who understand the business. In the info-marketing business, there’s always copy to be written, call notices, conference promotions and product sales letters. Having a stable of certified copywriters who understand the info-marketing business is a terrific shortcut.”

Anne Michelsen founded Green Ink Copywriting in 2008. She provides revenue-boosting copywriting, PR, and social media services to corporations and nonprofits as well as info-marketers. Anne has special expertise in sustainability and green product promotion, and is one of the most knowledgeable copywriters in the country on FTC green marketing compliance. Her free monthly green marketing tips and e-course on how to identify and sell to the 6 types of green consumer are available at GreenInkCopywriting.com.

For more information, contact Green Ink Copywriting here.

 

 

Copywriting Bootcamp 2009

Oh my, but it’s been a long time since I posted here!  Bad practice, I know.  I don’t believe in excuses, but the truth is I really have been busy with a ton of projects, both for clients and for my other business, Performance Energy.  I suppose every entrepreneur has those times.

Anyway, the purpose of this post is not to get chatty about what I’ve been doing, but to voice my excitement about what’s to come – specifically, American Writers and Artists’ Copywriting Bootcamp!

For those not in the know, Bootcamp is one of THE premier events in the sales writing world.  It’s a 4-day conference in FLORIDA!!! (great news for us freezing Northern writers!) But it wouldn’t matter if it were Alaska – I’d still be excited.

Many of the country’s premier copywriters will be there – it’s a great place to make connections and more importantly, boost one’s writing skills up a notch or two.   Last year (my first year there) I swear the energy was palpable.  (Imagine hundreds of super creative, sociable people all gathered together for intensive study of a topic they’re all fascinated by and you can see why.)  I was buzzing for a week afterward.  And for sure my writing made a quantum leap forward because of the experience.  (Even my husband noticed!)

This year is shaping up to be, if anything, better.  Why?  Because my favorite marketing hero, Dan Kennedy, is scheduled to present two sessions!  (I’ll try to stop short of screaming like a crazed Beatle fan, I promise!)

I’ll do my best to post about the experience as it happens, so stay tuned…