Marketing with a medium as old as dirt (and as clean)

Dirt and water usually lead to nothing but mud. But for clients of the Dutch advertising company Green Graffiti, mixing the two could be a recipe for profit. Whether or not you can ever see yourself hiring Green Graffiti to blast your logo onto sooty sidewalks, it’s food for thought. Many people are critical of advertising efforts as a waste of resources. What other creative ideas can we come up with that get the message across without leaving dirty footprints?

GreenGraffiti
With Green Graffiti, a business can spray their logo around while performing a public service.

Dirt and water usually lead to nothing but mud.  But for clients of the Dutch advertising company Green Graffiti, mixing the two could prove to be a recipe for profit.

Green Graffiti uses pressurized water to blast logos and simple ads onto dirty city sidewalks.  The result is an attention-getting message with minimal environmental impact.  In fact, it actually makes the sidewalk cleaner.

The company’s been around since 2006 but is just beginning to make waves in the U.S.  Earlier this month, Domino’s Pizza had their logos sprayed on the sidewalks of New York, Los Angeles and Philadelphia.  They even turned the event into an interactive experience:  the first 250 people who turned in photos of the logos won a $15 gift certificate for a pizza.  (A challenge for you – and for me:  How can we take our next great marketing idea and make it even better?)

Whether or not you can ever see yourself hiring Green Graffiti to blast your logo onto sooty sidewalks, it’s food for thought.   Many people are critical of advertising efforts as a waste of resources.  What other creative ideas can we come up with that get the message across without leaving dirty footprints?

Anne Michelsen is a freelance writer specializing in helping Green and renewable energy companies enjoy increased attention and greater sales through dynamic sales copy and insightful content.

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