A cheap, easy tool for scheduling your social media posts

I’m now managing a couple of client social media accounts, and just wanted to let you know about one of my favorite tools for scheduling posts.

Buffer logoI’m now managing a couple of client social media accounts, and just wanted to let you know about Buffer. It’s an easy, inexpensive way to schedule your Facebook, Twitter, Google + and LinkedIn updates in advance.

The nice thing about Buffer is that it gives you tremendous flexibility. If you have messages that are appropriate for all your platforms, you only have to post them once and it’s done. Yet it allows you to post to individual social media accounts, too. And it’s easy to reschedule posts if need be.

You can schedule up to ten posts at a time with the free version, but I recommend upgrading. For 10 bucks a month you can schedule unlimited posts. This lets you work much more efficiently because you can consolidate your social media time by scheduling ahead weeks or even months.

Is it flawless? No. But the company does have an awesome customer support team. I give them a solid A-. If you have been struggling to keep up with your social media, give it a try. (Or call me. Or both!) 🙂

Rock LinkedIn in 2014! LinkedIn expert Sherry Sexton shares her secrets to success

Not sure how to get the most benefit from the world’s most popular social site for business? LinkedIn expert Sherry Sexton shares dozens of juicy tips to help you rock LinkedIn in 2014 and beyond in this exclusive podcast interview.

Sherry Sexton, LinkedIn expertWhatever your business networking needs, LinkedIn is a great place to go. But so often I speak to people who tell me, “I’m on LinkedIn, but honestly, I have no idea how to use it.”

If that’s you – or if you are already using LinkedIn but want to get even more benefit from it, you’re in luck! I recently had the great good fortune to interview LinkedIn expert Sherry Sexton. Sherry was kind enough to share dozens of juicy tips to help you rock LinkedIn in 2014 and beyond!

Click here for audio interview with LinkedIn expert Sherry Sexton

I’ve posted Sherry’s entire interview as a podcast. Here are just a few highlights:

  • Don’t use your logo on your personal profile. LinkedIn can shut you down for that. Save it for your business page.
  • Instead of using the default “I’d like to connect with you on LinkedIn” connection invitation, personalize it for the individual. You’ll stand out from the crowd, and they’ll be more likely to accept.
  • Fill out your profile completely, and use relevant keywords when you do. You’ll attract the right people so much more easily!

The full interview also includes great tips on:

  • Exactly what kind of profile picture to use to increase trust and authority on LinkedIn
  • What never to do on LinkedIn – do it often enough and you could get kicked off the platform
  • How choose LinkedIn groups to join and what to do once you’ve joined them
  • And much more

Listen to interview with LinkedIn expert Sherry Sexton

Check it out. Whether you’re looking for B2B customers, need business advice, are looking for a new job, or just want to connect with other like-minded business people, you’re sure to learn something from Sherry to improve your LinkedIn experience. I sure did!

How about yourself – are you a LinkedIn whiz with tips to share? Do you have questions about how to use LinkedIn effectively? Post them below!

My newsletter subscribers will receive a written transcript of this and future interviews, with all the useful tips highlighted. You can, too. Just sign up here!

 

 

Hurray! I made the Top 5% Most Viewed LinkedIn profiles for 2012!

All I can say is “Thank you!” to everyone who viewed my LinkedIn profile in 2012. I hope I lived up to your expectations.
And when you come to visit again, please drop a line, even just to say “hi” or introduce yourself. I totally value your connection

Wow. What can I say? I’m floored. And flattered. And humbled.

Top 5% congratulations email from LinkedIn
I was totally not expecting this in my inbox this morning.

All I can say is “Thank you!” to everyone who viewed my LinkedIn profile in 2012. I hope I lived up to your expectations.

And when you come to visit again, please drop a line, even just to say “hi” or introduce yourself. I totally value your connection. And just maybe we’ll stumble upon a way to help each other out! 🙂