The other day for some reason the topic of washing machines came up. I mentioned to my husband that I really like the one we have now because it sings a cheery little tune when the wash is done.
He laughed, but I insisted that it does make a difference. Our old one would let out a loud “BLAAAT!” at the end of the cycle. And my reaction was always, “Oh, no, the wash is done, now I have to go deal with it.”
Now, when I hear that little tune, I think, “Oh, good, the wash is done!” 🙂
It’s a little thing. But it does make a difference in my mood. And compounded over time, I’m sure it makes a positive difference in my life – which no doubt ripples out to those around me.
Little things can have big impact.
Do little things like that matter in business, too? You bet they do!
Little things like being put on hold, the quality of the hold music, whether a receptionist smiles or frowns when you come in the door, the smell of a waiting room, how easy an invoice is to read and pay… they all affect a client’s experience. Sometimes it’s the little things that win or lose the deal.
Pay attention today to the little things in your life, and in your business. Notice how they affect you and/or your clients, either positively or negatively. If the latter, how hard would they be to change?