Ever have one of those wake-up moments? When you suddenly realize that your actions aren’t in line with your values? I did today.
Well, to be perfectly truthful, it wasn’t so sudden. I’ve suspected for quite some time that the hosting company I’ve been using, GoDaddy, isn’t exactly earth-friendly. But I’ve always had such great service from them that I’ve turned it into a personal blind spot.
Then a couple of days ago I joined The Hub by LOHAS. It’s an online sustainable business network that encourages socially and environmentally conscious businesses to connect and do business with each other. In order to join you have to take a pledge to support like minded business. I signed, and then got to thinking…
Am I really doing all I can do to shop my conscience?
So I went online and tried to find any evidence that GoDaddy was taking any steps towards sustainability. I found nothing on their website. (In fact, if you go to GoDaddy’s blog and type “sustainable” or “sustainability” into the search box, you’ll get a notice that says, “Sorry, but you’re looking for something that isn’t here.”)
Then I did a search and all I could find that seemed remotely related to environmental issues was Bob Parsons, the CEO of GoDaddy, killing a “rogue” elephant in Zimbabwe. (See the video, along with a few good suggestions for effective, alternative ways to deal with problem elephants other than blowing their brains out, here.)
So, it seems the time has come to start looking for other options.
But, like I said, GoDaddy has been very good to me and I don’t think it’s fair to just up and take my business elsewhere without communicating why or giving the company a chance to redeem itself. How much better if they actually do start to change due to consumer demand! So I composed a letter to GoDaddy through their support page. It went like this:
I’m contacting you because like an increasing number of consumers, I am deeply committed to protecting the environment and prefer to do business with companies who share my concern.
I’ve been meaning for some time to check up on your sustainability record and finally took the time to do so today. I found….nada. Well, actually, if you count the elephant incident, worse than nada.
I provide professional services to green companies, and my website provides the first impression most of my clients have of me. While I LOVE your customer service and enjoy your pricing, I have grave reservations about continuing to host with you unless and until you start taking the issue of sustainability seriously.
Please wake up to the fact that this is the 21st century and we can’t ignore our impact on the planet anymore.
Everyone has to start somewhere, and no one expects you to suddenly be perfect. I’ve appreciated your wonderful service over the past few years and would prefer to keep doing business with you. However I will need to start seeing some kind of dialogue about and action towards sustainability on your part, or I will feel forced to take my business elsewhere, and encourage others to do the same.
I’m told it can take up to two days before receiving a response. I really hope they’re open to dialogue, but I’m not holding my breath. In the meantime, I’m going to start researching other hosting and domain options. Any suggestions?